Hi, I’m
I build Shopify stores, custom integrations, and ecommerce experiences for businesses that need a developer they can rely on.
I build Shopify stores, custom integrations, and ecommerce experiences for businesses that need more than an off-the-shelf theme. Over the last six years, I’ve worked on Shopify projects ranging from custom storefronts and checkout extensions to backend integrations and multi-store setups for established brands. Today, I bring that experience directly to small businesses and agencies.
My background in psychology influences how I think about websites. A store shouldn’t just look good. It should be easy to navigate, easy to manage, and built around how people actually shop. I keep projects straightforward: clear scope, fixed pricing, and direct communication from start to finish.
When you work with me, you’re working directly with the person building the project. No account managers, no handoffs, and no lock-in contracts. Whether it’s a new Shopify build, a custom integration, or ongoing development work, the goal is always the same: build something reliable that solves the problem properly.
I've worked on Shopify projects for established brands, from custom storefronts to complex backend integrations. The same experience and attention to detail now goes into every freelance project.
I turn Figma designs into Shopify storefronts that match the design, work across devices, and are easy for your team to manage.
Need Shopify to connect with another system? Custom app, API integration, checkout customization, automation, or a feature that doesn’t exist out of the box? I build it.
Tell me what you’re trying to build
No technical brief required. Tell me what you’re building, improving, or fixing.
I define the scope and cost
You’ll get a clear timeline, fixed price, and a breakdown of what’s included.
I build and deliver
I develop, test, and launch the project. You own the code, and support is available afterward if you need it.
Most projects fall between $1k and $10k depending on complexity. Whether you need a Shopify store, a custom feature, an integration, or ongoing development support, I’d be happy to discuss what you’re looking to build.
rom.penaruiz@gmail.com